Foundations of Corporate Success

TL;DR: In this article, the authors examine the nature, importance, typology, and management of corporate brands and argue that a corporate brand is a valuable resource: one that provides an entity with a sustainable, competitive advantage if specific criteria are met.

TL;DR: In this article, the authors examine the use of the strategic management tool, Strengths•Weaknesses•Opportunities•Threats or SWOT analysis, and assess how the methodology has been used as well as changes to the methodology.

TL;DR: In this paper, the authors identify dimensions of customer-based corporate reputation and develop scales to measure these dimensions (Study 1). Based on comprehensive validation procedures across three service firm types, they found support for a five-dimensional scale with the following dimensions: Customer Orientation, Good Employer, Reliable and Financially Strong Company, Product and Service Quality, and Social and Environmental Responsibility.

TL;DR: In this article, the authors argue that the provision of integrated solutions is attracting firms-traditionally based in manufacturing and services-to occupy a new base in the value stream centred on system integration.

TL;DR: The essence of strategy formulation is coping with competition as mentioned in this paper... Yet it is easy to view competition too narrowly and too pessimistically, while one sometimes hears executives complaining to the contrary, intense competition in an industry is neither coincidence nor bad luck.

TL;DR: In this paper, the authors define a strategy as a pattern in a stream of decisions, and study the interplay between intended and realized strategies in a complex organizational process, with leadership mediating between the two forces.

TL;DR: Theoretical and empirical literature on mechanisms that confer advantages and disadvantages on first-mover firms are surveyed and recommendations are given for future research.