Foundations of Corporate Success

TL;DR: In this article, the authors examine the nature, importance, typology, and management of corporate brands and argue that a corporate brand is a valuable resource: one that provides an entity with a sustainable, competitive advantage if specific criteria are met.

TL;DR: In this article, the authors examine the use of the strategic management tool, Strengths•Weaknesses•Opportunities•Threats or SWOT analysis, and assess how the methodology has been used as well as changes to the methodology.

TL;DR: In this paper, the authors identify dimensions of customer-based corporate reputation and develop scales to measure these dimensions (Study 1). Based on comprehensive validation procedures across three service firm types, they found support for a five-dimensional scale with the following dimensions: Customer Orientation, Good Employer, Reliable and Financially Strong Company, Product and Service Quality, and Social and Environmental Responsibility.

TL;DR: In this article, the authors argue that the provision of integrated solutions is attracting firms-traditionally based in manufacturing and services-to occupy a new base in the value stream centred on system integration.

TL;DR: In this article, the effect of advertising on the price of eyeglasses in the United States was examined and restrictions of advertising in the market for eyeglass were discussed. But the effect on the consumer's knowledge of advertising was not considered.

TL;DR: In this paper, the authors used company accounting data to analyze the effects of corporate taxation on firm behavior, focusing on how company accounts can best be applied to economic analysis, and discussed the assessment of complete activities using accounting profitability data.

TL;DR: In Positioning, a company creates a position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors.