Journal Article10.2189/ASQU.53.3.529
Forage for thought: Mobilizing codes in the movement for grass-fed meat and dairy products
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TL;DR: In this paper, the authors use qualitative data on the grassroots coalition movement that has spurred a market for grass-fed meat and dairy products in the United States since the early 1990s, and show that the movement's participants mobilized broad cultural codes and these codes motivated producers to enter and persist in a nascent market, shaped their choices about production and exchange technologies, enabled a collective identity, and formed the basis of the products' exchange value.
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Abstract: This study illuminates how new markets emerge and how social movements can effect cultural change through market creation. We suggest that social movements can fuel solutions to three challenges in creating new market segments: entrepreneurial production, the creation of collective producer identities, and the establishment of regular exchange between producers and consumers. We use qualitative data on the grassroots coalition movement that has spurred a market for grass-fed meat and dairy products in the United States since the early 1990s. Our analysis shows that the movement's participants mobilized broad cultural codes and that these codes motivated producers to enter and persist in a nascent market, shaped their choices about production and exchange technologies, enabled a collective identity, and formed the basis of the products' exchange value.
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A natural resource-based view of the firm
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- 01 Jan 1994
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Institutional change and healthcare organizations: from professional dominance to managed care
TL;DR: From an historical and sociological perspective, integrated care has emerged as part of institutional efforts to break up professional fiefdoms, especially of subspecialists entrenched in hospitals, and to reorganise services around clinically integrated pathways and services for the patients as mentioned in this paper.
Entrepreneuring as Emancipation
TL;DR: In this article, the authors define entrepreneurship as efforts to bring about new economic, social, institutional, and cultural environments through the actions of an individual or group of individuals, and define it as "an attempt to create new economic and social, social and institutional environments".
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From Practice to Field: A Multilevel Model of Practice-Driven Institutional Change
TL;DR: In this paper, the authors develop a model of practice-driven institutional change, or change that originates in the everyday work of individuals but results in a shift in field-level logic.
The entrepreneur–environment nexus: Uncertainty, innovation, and allocation
TL;DR: In this article, the authors argue that under certain conditions entrepreneurs are likely to supplement, or surpass, the efforts of governments, NGOs and existing firms to achieve environmental sustainability, and demonstrate how entrepreneurs can contribute to solving environmental problems through helping extant institutions in achieving their goals and by creating new, more environmentally sustainable products, services and institutions.
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References
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TL;DR: This paper analyzed the erosion of categorical boundaries in the case of opposing category pairs in French gastronomy during the period from 1970 to 1997, when classical and nouvelle cuisines were rival categories competing for the allegiance of chefs.
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Where do markets come from
TL;DR: In this paper, the authors consider a production market with two sides: producers are a fully connected clique transacting with buyers as a separate but aggregated clique, each producer is a distinctive firm with a distinctive product, and each side continually monitors reactions of the other through a joint social construction, the schedule of terms of trade.