Journal Article10.2189/ASQU.53.3.529
Forage for thought: Mobilizing codes in the movement for grass-fed meat and dairy products
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TL;DR: In this paper, the authors use qualitative data on the grassroots coalition movement that has spurred a market for grass-fed meat and dairy products in the United States since the early 1990s, and show that the movement's participants mobilized broad cultural codes and these codes motivated producers to enter and persist in a nascent market, shaped their choices about production and exchange technologies, enabled a collective identity, and formed the basis of the products' exchange value.
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Abstract: This study illuminates how new markets emerge and how social movements can effect cultural change through market creation. We suggest that social movements can fuel solutions to three challenges in creating new market segments: entrepreneurial production, the creation of collective producer identities, and the establishment of regular exchange between producers and consumers. We use qualitative data on the grassroots coalition movement that has spurred a market for grass-fed meat and dairy products in the United States since the early 1990s. Our analysis shows that the movement's participants mobilized broad cultural codes and that these codes motivated producers to enter and persist in a nascent market, shaped their choices about production and exchange technologies, enabled a collective identity, and formed the basis of the products' exchange value.
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Citations
Nexus Work: Brokerage on Creative Projects:
TL;DR: In this article, the authors examined how brokers on creative projects integrate the ideas of others and found that ambiguity was an inherent part of the collective creative process and identified three types: (1) an ambiguous quality metric (What makes a hit or constitutes success?); (2) ambiguous occupational jurisdictions (Whose claim of expertise entitles them to control the process?); and (3) a ambiguous transformation process (How should the work be done?).
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Linguistic style and crowdfunding success among social and commercial entrepreneurs
TL;DR: In this article, the importance of linguistic style depends on whether an entrepreneur belongs to an emergent category of new ventures (social entrepreneurs) or to an established category (commercial entrepreneurs) and how such a style relates to the success in raising funds.
561
Organizational Identity Formation and Change
TL;DR: Theory and research concerning organizational identity (who we are as an organization) is a burgeoning domain within organization study as mentioned in this paper, and a great deal of conceptual and empirical work has been accomplished within the last three decades, especially concerning the phenomenon of organizational identity change.
506
Legitimating Nascent Collective Identities: Coordinating Cultural Entrepreneurship
TL;DR: This work proposes a theoretical framework about the conditions under which the collective identity of a nascent entrepreneurial group is more likely to be legitimated and posit that legitimacy is morelikely to be achieved when members articulate a clear defining collective identity story that identifies the group's orienting purpose and core practices.
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Imagining and Rationalizing Opportunities: Inductive Reasoning and the Creation and Justification of New Ventures
Joep Cornelissen,Jean Clarke +1 more
TL;DR: The authors argue that creating novel ventures consists of inductive analogical or metaphorical reasoning, which generates a platform for the creation and commercialization of novel ventures and facilitates the comprehension and justification of a venture.
References
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Framing Processes and Social Movements: An Overview and Assessment
Robert D. Benford,David A. Snow +1 more
TL;DR: The recent proliferation of research on collective action frames and framing processes in relation to social movements indicates that framing processes have come to be regarded, alongside resource mobilization and political opportunity processes, as a central dynamic in understanding the character and course of social movements.