Factors that influence manufacturer and store brand behavioral loyalty

TL;DR: This article challenges the dominant Segmentation, Targeting, Positioning (STP) theory of brand competition, proposing a new market-based asset view that aligns with empirical laws governing brand growth, decline, and competition, and identifies areas for future research.

TL;DR: Wang et al. as mentioned in this paper applied parasocial relationship theory to identify the role of broadcaster characteristics in the highly interactive business setting of live streaming commerce, and established a well-organized framework to understand how broadcaster characteristics influence viewer loyalty towards that broadcasters' streams.

TL;DR: Time-honoured brand extension fit positively impacts consumer purchase intention, and pop culture involvement can significantly strengthen this relationship.

TL;DR: This article found that ego expressive smart shopper feelings emerge from the interaction between shoppers' food related human capital, in the form of information and knowledge capital, and retailers' store brand products.

TL;DR: Prospect Theory as mentioned in this paper is an alternative theory of individual decision making under risk, developed for simple prospects with monetary outcomes and stated probabilities, in which value is given to gains and losses (i.e., changes in wealth or welfare) rather than to final assets, and probabilities are replaced by decision weights.

TL;DR: Brand loyalty is first distinguished from simple repeat purchasing behavior and then conceptually defined in terms of six necessary and collectively sufficient conditions as discussed by the authors, and it is defined as a set of necessary and sufficient conditions.

TL;DR: In this paper, the role of a store brand in building store loyalty through a game theoretic analysis is studied, and the authors show that quality store brands can be an instrument for retailers to generate store differentiation, store loyalty, and store profitability, even when the store brand does not have a margin advantage over the national brand.

TL;DR: In this article, a conceptual framework for building and sustaining loyalty and profitability simultaneously at individual customer level is proposed, where a two-tiered rewards structure is presented as a means for marketers to operationalize the framework.