Journal Article10.1016/J.ELERAP.2021.101103
Factors influencing consumers’ continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation
Jiabao Lin,Ting Li,Jinyuan Guo +2 more
108
TL;DR: Wang et al. as mentioned in this paper investigated the factors affecting consumers' continuous purchase intention on fresh food e-commerce platforms and found that product characteristics (nutritional content, natural content, and ecological wealth) and platform characteristics (information quality, system quality, and service quality) significantly impact the perceived utilitarian value and perceived hedonic value of consumers.
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About: This article is published in Electronic Commerce Research and Applications. The article was published on 01 Nov 2021.
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