Factors Affecting Green Purchase Behaviour and Future Research Directions
Yatish Joshi,Zillur Rahman +1 more
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TL;DR: In this article, the authors reviewed 53 empirical articles on green purchase behavior from 2000 to 2014 and identified various prevalent motives, facilitators and barriers affecting purchase decision-making towards green products and provided possible explanations for inconsistencies reported in green purchase behaviour.
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About: This article is published in International Strategic Management Review. The article was published on 01 Jun 2015. and is currently open access. The article focuses on the topics: Green consumption & Context (language use).
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TL;DR: This study investigates the relationship between consumer frugality, brand attitude, and purchasing behavior in Ecuador's emerging market, finding that frugality negatively affects green purchasing behavior, mediated by purchase intention and brand attitude.
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References
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Understanding Attitudes and Predicting Social Behavior
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