Journal Article10.1080/10696679.2020.1809461
Export market orientation, marketing capabilities and export performance of SMEs in an emerging market: a resource-based approach
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TL;DR: However, popularity does not necessarily equate to successful export performance as mentioned in this paper, and companies in emerging markets have found that exporting is not necessarily the most popular mode of entry in international business.
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Abstract: Companies in emerging markets have found that exporting is the most popular mode of entry in international business. However, popularity does not necessarily equate to successful export performance...
read more
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References
Managerial assessments of export performance: What do they reflect?
Tage Koed Madsen,Øystein Moen +1 more
TL;DR: In this article, the authors examined which aspects managers take into consideration when subjectively assessing the export performance of their firms and examined whether managers' assessments had any predictive power concerning the future development of their firm's export sales.
Key antecedents to "export" market-oriented behaviors: a cross-national empirical examination
TL;DR: In this article, a model of the key determinants of firms' market-oriented activities in their export operations was developed and tested on survey data from New Zealand and Finland, and the results suggest that several factors which are unique to firms' export operations may play an important role in influencing the firms's export marketoriented behavior.
Examining the Paths from Export Strategic Orientations to Export Performance: The Mediating Role of Export Resource Transformation Capability
TL;DR: In this paper, the authors used archival and survey data from small and medium-sized exporters in the United Kingdom and Nigeria, and found that export resource transformation capability partially mediates the individual effects of EO and market orientation on export performance.
Market orientation and export performance: the moderation of channel and institutional distance
TL;DR: In this article, the authors developed and tested theory to suggest that although MO capabilities can enhance export performance, the structure where they are deployed, namely the export channel a firm uses and the market in terms of institutional distance from home, can affect the benefits derived from MO.