Journal Article10.1080/10696679.2020.1809461
Export market orientation, marketing capabilities and export performance of SMEs in an emerging market: a resource-based approach
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TL;DR: However, popularity does not necessarily equate to successful export performance as mentioned in this paper, and companies in emerging markets have found that exporting is not necessarily the most popular mode of entry in international business.
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Abstract: Companies in emerging markets have found that exporting is the most popular mode of entry in international business. However, popularity does not necessarily equate to successful export performance...
read more
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Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance
TL;DR: In this article, the authors investigated the key drivers and link between export segmentation commitment, strategy, and number of segmentation bases used as the key determinants of the export performance.
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The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy
TL;DR: In this article, the authors examined how export learning capability and export environmental turbulence serve as mechanisms and boundary conditions to link export market-oriented culture to export performance and found that export marketoriented culture positively influences export performance.
Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market
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TL;DR: In this paper, a conceptual model was developed and empirically tested using self-report survey data from 316 B2B New Zealand educational institutions and analyzed with Hayes PROCESS macro (SPSS).
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