Journal Article10.5465/AMBPP.2015.18224ABSTRACT
Exploitative learning by exporting
Elena Golovko,Cindy Lopes Bento +1 more
- 01 Jan 2015
- Vol. 2015, Iss: 1, pp 18224
TL;DR: In this article, the authors examine the effect of export entry on the performance of companies in the foreign market and find that it is among the most challenging but also potentially rewarding strategy choices managers can make.
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Abstract: Decisions on entering foreign markets are among the most challenging but also potentially rewarding strategy choices managers can make. In this study, we examine the effect of export entry on the f...
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