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Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries
James E. Grunig,David M. Dozier +1 more
- 01 Jul 2002
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TL;DR: The Excellence in Public Relations and Communication Management: A Review of the Theory and Results as discussed by the authors is a review of the theory and results of the Excellence Study, focusing on the importance of public relations and communication.
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Abstract: Contents: Preface. Excellence in Public Relations and Communication Management: A Review of the Theory and Results. Methodology of the Excellence Study. Isolating the Excellence Factor. The Value of Public Relations. Empowerment of the Public Relations Function. Communicator Roles. Organization of the Communication Function, Relationship to Other Management Functions, and Use of Consulting Firms. Models of Public Relations. The Origins, Management, and Outcomes of Programs for Key Publics. Activism and the Environment. Inside the Organization: Culture, Structure, Systems of Internal Communication, Job Satisfaction, Gender, and Diversity. New Directions for Research Suggested by the Excellence Study. Appendices: Questionnaires for Heads of Public Relations Departments. Questionnaire for CEO or Other Member of the Dominant Coalition. Employee Questionnaire. Qualitative Interview Protocol.
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Citations
Interest‐based negotiation: An essential business and communications tool for the public relations counselor
Neil H. Katz,Nancy M. Pattarini +1 more
TL;DR: In this paper, the authors introduce the principles of interest-based negotiation to communications professionals and provide examples of how the technique can be applied to both the business and practice of public relations.
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Putting out fires: How communication professionals understand and practice conflict resolution
Susan D. Allen
- 01 Jan 2014
TL;DR: Toth et al. as discussed by the authors conducted a qualitative research study using in-depth interviews and critical incident technique with thirty-one public relations professionals who had an average of 18 years of experience in a variety of organizations across the United States and overseas.
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Oblicza współczesnej komunikacji. Konteksty, problemy, wyzwania
Agnieszka Stępińska,Ewa Jurga-Wosik,Bartłomiej Secler +2 more
- 01 Jan 2018
TL;DR: In this paper, the authors proposed an "oxymoron test" to evaluate the openness, networking character and symmetry of public diplomacy in the given case. And they proposed a model of the new public diplomacy within the frame of open political and media systems, where the former closed and latent diplomacy turned to open and public form with much potential of benefits for all its stakeholders.
10
Constructing Public Relations as a Women’s Profession IN Russia / Construyendo las relaciones públicas como una profesión de mujeres en Rusia
TL;DR: This article examined how public relations can be understood, perceived, and ultimately constructed as a profession through professionals' everyday discourses and found that public relations is better suited for women than men due to historical, socio-economic, and societal factors as well as due to pre-conceived notions about public relations.