Open AccessBook
Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries
James E. Grunig,David M. Dozier +1 more
- 01 Jul 2002
1.2K
TL;DR: The Excellence in Public Relations and Communication Management: A Review of the Theory and Results as discussed by the authors is a review of the theory and results of the Excellence Study, focusing on the importance of public relations and communication.
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Abstract: Contents: Preface. Excellence in Public Relations and Communication Management: A Review of the Theory and Results. Methodology of the Excellence Study. Isolating the Excellence Factor. The Value of Public Relations. Empowerment of the Public Relations Function. Communicator Roles. Organization of the Communication Function, Relationship to Other Management Functions, and Use of Consulting Firms. Models of Public Relations. The Origins, Management, and Outcomes of Programs for Key Publics. Activism and the Environment. Inside the Organization: Culture, Structure, Systems of Internal Communication, Job Satisfaction, Gender, and Diversity. New Directions for Research Suggested by the Excellence Study. Appendices: Questionnaires for Heads of Public Relations Departments. Questionnaire for CEO or Other Member of the Dominant Coalition. Employee Questionnaire. Qualitative Interview Protocol.
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Citations
Strategic Social Media Management and Public Relations Leadership: Insights from Industry Leaders
Yi Luo,Hua Jiang,Owen Kulemeka +2 more
TL;DR: The authors explored how social media use has affected leadership behaviors of 43 public relations leaders in the United States and found that four key dimensions emerged from interview results: exhibiting expert power, gaining decision power, demonstrating tangible outcomes, displaying leadership vision, and establishing leadership among peers.
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MEDIA & COMMUNICATION STUDIES | RESEARCH ARTICLE Ethics as a precursor to organization-public relationships: Building trust before and during the OPR model
Shannon A. Bowen,Chun-Ju Flora Hung-Baesecke,Yi-Ru Regina Chen +2 more
- 01 Jan 2016
TL;DR: In this article, the role of ethics as a precursor to building OPRs is explored in terms of trust and ethical behavior, which will eventually benefit an organization's effectiveness and reputation.
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•Dissertation
The practice of political public relations in Catalonia and Scotland
Mariola Tarrega
- 01 Jan 2017
TL;DR: The work in this paper investigates the constitutive elements of political public relations practitioners as a professional group and as a practice, and the influence that different media systems have on the practice of political PR.
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Developing a Culturally-Relevant Public Relations Theory for Indonesia
TL;DR: In this paper, the authors have explored some Indonesian's proverbs that represent Indonesian local wisdoms to search for similarities and differences between Western and Indonesian perspectives to stimulate the development of public relations theories by adopting Indonesian local wisdom, Indonesia-West theoretical collaboration and critical reflection on Western theory.
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