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Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries
James E. Grunig,David M. Dozier +1 more
- 01 Jul 2002
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TL;DR: The Excellence in Public Relations and Communication Management: A Review of the Theory and Results as discussed by the authors is a review of the theory and results of the Excellence Study, focusing on the importance of public relations and communication.
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Abstract: Contents: Preface. Excellence in Public Relations and Communication Management: A Review of the Theory and Results. Methodology of the Excellence Study. Isolating the Excellence Factor. The Value of Public Relations. Empowerment of the Public Relations Function. Communicator Roles. Organization of the Communication Function, Relationship to Other Management Functions, and Use of Consulting Firms. Models of Public Relations. The Origins, Management, and Outcomes of Programs for Key Publics. Activism and the Environment. Inside the Organization: Culture, Structure, Systems of Internal Communication, Job Satisfaction, Gender, and Diversity. New Directions for Research Suggested by the Excellence Study. Appendices: Questionnaires for Heads of Public Relations Departments. Questionnaire for CEO or Other Member of the Dominant Coalition. Employee Questionnaire. Qualitative Interview Protocol.
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Online Consumer Complaint Behaviors: The Dynamics of Service Failures, Consumers' Word of Mouth, and Organization-Consumer Relationships
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Corporate Issues Campaigns: Six Theoretical Approaches
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The dialogic ladder: Toward a framework of dialogue
TL;DR: In this article, a framework encompassing variations on the theme of dialogue is proposed in the form of a dialogic ladder that reflects the everyday usage of the term, while also preserving the existence and distinction of the normative form.
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A multidisciplinary approach for a new understanding of corporate communication
TL;DR: In this paper, a comparison of definitions given by scholars from different business-related communication disciplines: marketing, public relations, organizational communication, and corporate communication is presented to better understand the concept of communication in organizations.
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