Patent
Evaluating online marketing efficiency
Kai Li Lu,Zheng Zhang,Bing Yang Hua,Zeng Guang Liu,Jian Deng,Jie Su,Qi Feng Meng,Huaibin Yuan +7 more
- 28 Sep 2009
12
TL;DR: In this paper, a method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites.
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Abstract: A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately.
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Citations
Patent
Device identifier similarity models derived from online event signals
Jia Liu,Yijian Bai,Manojav Patil,Deepak Ravichandran,Sittichai Jiampojamarn,Shankar Ponnekanti +5 more
- 31 Aug 2012
TL;DR: In this article, a computerized method and system is proposed to build a device identifier similarity model with online event signals and determine similar network device identifiers. But it is limited to the case where the device identifier is associated with the content clicked-on or converted-on.
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Jia Liu,Yijian Bai,Manojav Patil,Deepak Ravichandran,Sittichai Jiampojamarn,Shankar Ponnekanti +5 more
- 16 Jul 2012
TL;DR: In this paper, a method of setting a threshold similarity score value for a first plurality of network user identifiers, a second plurality of user identifiers and characteristic data associated with the user identifiers is presented.
8
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Creating a classifier model to determine whether a network user should be added to a list
Jia Liu,Yijian Bai,Manojav Patil,Deepak Ravichandran,Sittichai Jiampojamarn,Shankar Ponnekanti +5 more
- 21 May 2012
TL;DR: In this article, a computerized method of creating a classifier model to determine whether a network user should be added to a list of similar network users is presented, based on the first, second and third categories of network activities.
6
Patent
Selecting an algorithm for identifying similar user identifiers based on predicted click-through-rate
Jia Liu,Yijian Bai,Manojav Patil,Deepak Ravichandran,Sittichai Jiampojamarn,Shankar Ponnekanti +5 more
- 27 Jun 2012
TL;DR: In this paper, a computerized method, system for, and computer-readable medium operable to select an algorithm for generating models configured to identify similar user identifiers is presented, and a weighted average predicted click-through rate associated with the first plurality of models is computed.
5
Patent
Generating a representative model for a plurality of models identified by similar feature data
Jia Liu,Yijian Bai,Manojav Patil,Deepak Ravichandran,Sittichai Jiampojamarn,Shankar Ponnekanti +5 more
- 30 Apr 2012
TL;DR: In this article, a computerized method for generating a representative model for a plurality of different models identified by similar feature data is presented, which is used to generate the second set of network user identifiers based on the feature data and corresponding weight data of the representative model.
3
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