Enhancing Innovativeness: The Role of Dynamic Marketing Capabilities

TL;DR: This study demonstrates that managers should be eager to adjust their innovation to a changing environment and continually update pre-determined plans and offers insight regarding how knowledge can be developed based on learning from the environment and converted into innovation through dynamic capabilities.

TL;DR: In this article , the authors examined how customer-centered management systems contribute to CRM through the use of digital services and found that most of the dimensions of digital service quality favor the development of customer satisfaction capabilities and both the relationship the independent variables and trust, enthusiasm, and sensitivity dimensions and customer satisfaction are positive.

TL;DR: In this article, the authors investigated the impact of innovativeness on competitive advantage along with the role of human capital and entrepreneurship orientation as drivers for innovation in Malaysia and found that the effect of entrepreneurship orientation and human capital on innovation is positive and significant.

TL;DR: This study uses an inductive approach to analyse qualitative data obtained from an SME operating in the international market and offers insight regarding how knowledge can be developed based on learning from the environment and converted into innovation through dynamic capabilities.

TL;DR: In this article, a firm is considered to have a sustained competitive advantage when it is implementing a value creating strategy that no competitor is implementing and when these competitors are unable to duplicate the benefits of this strategy.

TL;DR: The dynamic capabilities framework as mentioned in this paper analyzes the sources and methods of wealth creation and capture by private enterprise firms operating in environments of rapid technological change, and suggests that private wealth creation in regimes of rapid technology change depends in large measure on honing intemal technological, organizational, and managerial processes inside the firm.

TL;DR: The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept as mentioned in this paper, and the authors synthesize extant knowledge on the subject and pro-pose a knowledge-based approach.

TL;DR: In this paper, the authors address three questions: (1) Why are some organizations more market-oriented than others? (2) What effect does a market orientation have on employees and business performance? (3) D...