Open Access
Employer branding : strategic implications for staffrecruitment
Ralph Wilden,Siegfried P. Gudergan,Ian Lings +2 more
- 01 Feb 2010
345
TL;DR: In this paper, the authors examine the nature and consequences of employer branding and reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers' brand signals; perceptions of the employers’ brand investments; and perceptions of their product or service brand portfolio.
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Abstract: In many developed economies, changing demographics and economic conditions have given rise to increasingly competitive labour markets, where competition for good employees is strong. Consequently, strategic investments
in attracting suitably qualified and skilled employees are recommended. One such strategy is employer branding. Employer branding in the context of recruitment is the package of psychological, economic, and functional benefits
that potential employees associate with employment with a particular company. Knowledge of these perceptions can help organisations to create an attractive and competitive employer brand. Utilising information economics and signalling theory, we examine the nature and consequences of employer branding. Depth interviews reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers’ brand signals; perceptions of the employers’ brand investments; and perceptions of the employers’ product or service brand portfolio.
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Citations
•Journal Article
Marketing for management.
TL;DR: The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales, which identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies.
5.5K
Employer branding: A brand equity-based literature review and research agenda
TL;DR: In this article, the authors identify 187 articles, which they integrate along different employer brand dimensions and branding strategies: (i) conceptual; (ii) employer knowledge dimensions; (iii) employer branding activities and strategies.
302
The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation
TL;DR: In this paper, the authors developed a framework that combines the concept of the perceived employer brand with employee outcomes that are relevant for service branding to create favorable employee attitudes that were relevant for the creation of the service brand.
248
Sustainability and Sustainable Development
Joseph A. Tainter
- 01 Jan 2008
Abstract: : One of the most important areas of market research is on consumer behaviour and attitudes regarding various aspects of sustainable consumption. Consumer behaviour is understood as activities related to the entire consumption cycle of products from various sectors, which allow the consumer to function and achieve personal goals. They, at the same time, also they allow to achieve satisfaction and well-being, taking short- and long-term effects as well as individual and social consequences into account (Antonides & van Raaij, 1999). Within the context of the cited definition, a survey of household rubbish may be very interesting and useful. Such research is not of a declarative nature, but is based on products consumed actually. They can provide extensive information on consumption trends, including, for example, the amount and type of products consumed or food waste. Another example of market research in the context of sustainable consumption is research on products harmful to health, e.g. cigarettes. The main goal of the chapter is to present 2 unusual examples of market research conducted by various entities: journalists and a research agency. Therefore, the structure of the chapter covers two examples:1. Garbology as an example of market research in SD—how to learn more about consumers and consumption. 2.
223
References
Young workers’ perception of brand image: main and moderating effects
Susan Myrden,Kevin Kelloway +1 more
- 25 Aug 2015
TL;DR: The authors examined the relationship between an employer's brand image (i.e. symbolic and functional attributes) and job seekers' attraction to the firm among a sample of young workers, and found that both functional and symbolic attributes of the brand image were related to job seekers attraction to a firm.
•Dissertation
The desired employer traits of prospective and early career business academic staff in Australia
Daniel Thomas Abell
- 01 Jan 2018
TL;DR: In this article, the authors present a Declaration, Declaration, Acknowledgements, and a Table of Table 5 Table of Contents of the paper "Acknowledgements and acknowledgements:
•Dissertation
An investigation into recruitment, retention and motivation of advanced life support practitioners in South Africa
Padarath Gangaram
- 01 Jan 2017
TL;DR: In this article, the authors present a table of contents and a list of ABBREVIATIONS for each of the following categories: 1) Table of Contents 2) Table OF CONTENTS 3) Table Of Contents 4) Table 5) Table 6) Table 7) Table 9
Decisive Factors of Talent Management Implementation in Czech Organisations.
Adéla Fajčíková,Hana Urbancová,Lenka Kučírková +2 more
- 29 Mar 2018
TL;DR: In this article, the authors evaluate the influence of decisive factors on the implementation of activities relating to talent management and the approach of Czech organisations to this new trend as well through questionnaire surveys in selected Czech organizations in 2014/2015, 2015/2016, and 2016/2017.
The effect of employer brand dimensions on job satisfaction: gender as a moderator
Karnica Tanwar,Asha Prasad +1 more
TL;DR: In this article, the authors identify key dimensions of employer brand (EB) and empirically examine the impact of different dimensions of EB upon job satisfaction, and a six-factor EB model has been tested for reliability and validity through confirmatory factor analysis.