Open Access
Employer branding : strategic implications for staffrecruitment
Ralph Wilden,Siegfried P. Gudergan,Ian Lings +2 more
- 01 Feb 2010
345
TL;DR: In this paper, the authors examine the nature and consequences of employer branding and reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers' brand signals; perceptions of the employers’ brand investments; and perceptions of their product or service brand portfolio.
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Abstract: In many developed economies, changing demographics and economic conditions have given rise to increasingly competitive labour markets, where competition for good employees is strong. Consequently, strategic investments
in attracting suitably qualified and skilled employees are recommended. One such strategy is employer branding. Employer branding in the context of recruitment is the package of psychological, economic, and functional benefits
that potential employees associate with employment with a particular company. Knowledge of these perceptions can help organisations to create an attractive and competitive employer brand. Utilising information economics and signalling theory, we examine the nature and consequences of employer branding. Depth interviews reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers’ brand signals; perceptions of the employers’ brand investments; and perceptions of the employers’ product or service brand portfolio.
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Citations
•Journal Article
Marketing for management.
TL;DR: The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales, which identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies.
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Employer branding: A brand equity-based literature review and research agenda
TL;DR: In this article, the authors identify 187 articles, which they integrate along different employer brand dimensions and branding strategies: (i) conceptual; (ii) employer knowledge dimensions; (iii) employer branding activities and strategies.
302
The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation
TL;DR: In this paper, the authors developed a framework that combines the concept of the perceived employer brand with employee outcomes that are relevant for service branding to create favorable employee attitudes that were relevant for the creation of the service brand.
248
Sustainability and Sustainable Development
Joseph A. Tainter
- 01 Jan 2008
Abstract: : One of the most important areas of market research is on consumer behaviour and attitudes regarding various aspects of sustainable consumption. Consumer behaviour is understood as activities related to the entire consumption cycle of products from various sectors, which allow the consumer to function and achieve personal goals. They, at the same time, also they allow to achieve satisfaction and well-being, taking short- and long-term effects as well as individual and social consequences into account (Antonides & van Raaij, 1999). Within the context of the cited definition, a survey of household rubbish may be very interesting and useful. Such research is not of a declarative nature, but is based on products consumed actually. They can provide extensive information on consumption trends, including, for example, the amount and type of products consumed or food waste. Another example of market research in the context of sustainable consumption is research on products harmful to health, e.g. cigarettes. The main goal of the chapter is to present 2 unusual examples of market research conducted by various entities: journalists and a research agency. Therefore, the structure of the chapter covers two examples:1. Garbology as an example of market research in SD—how to learn more about consumers and consumption. 2.
223
References
•Book Chapter
Der Einsatz von Unsicherheitsreduktionsstrategien im Kaufprozess : Eine informationsökonomische Analyse
Rolf Weiber,Jost Adler +1 more
- 01 Jan 1995
32
Employer Branding: Moulding Desired Perceptions in Current and Potential Employees
TL;DR: In this article, the authors tried to locate a theoretical and conceptual basis of employer branding based on a review of the literature, which revealed seven applicable models which collectively recommend that examining the subject only in terms of external branding efforts and processes is both limiting and misleading.
30
Recruitment and selection in violent extremist organizations: Exploring what industrial and organizational psychology might contribute.
TL;DR: It is proposed that considering literature bases outside of terrorism may be useful in extending lines of inquiry and offering alternative ways of thinking about how terrorist organizations operate.
29
HRD Indicators and Branding Practices: A Viewpoint on the Employer Brand Building Process.
TL;DR: In this article, the authors explored the views of HR manager on employer branding activities and its implementation in three multinational companies in India and found that the combined effect of branding theories and HRD practices will establish the most attractive and successful employer brand building process in place.
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