Open AccessBook
Emerging perspectives on services marketing
Leonard L. Berry,G. Lynn Shostack,Gregory D. Upah +2 more
- 01 Jan 1983
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About: The article was published on 01 Jan 1983. and is currently open access. The article focuses on the topics: Services marketing & Marketing management.
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Citations
Customer Relationship Management applied to higher education: developing an e-monitoring system to improve relationships in electronic learning environments
Thanasis Daradoumis,Inma Rodríguez-Ardura,Javier Faulin,Angel A. Juan,Fatos Xhafa,Francisco J. Martínez-López +5 more
TL;DR: This article defends the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organisations seems natural, and investigates the suitability of adopting CRM processes by universities and higher educational institutions dedicated to electronic learning.
Impact of Relational Marketing of Laptops: High Tech Product Adoptions in a Retail Setting
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Financial advisory services meetings and their impact on saving behavior – A difference-in-difference analysis
Cecilia Hermansson,Han-Suck Song +1 more
TL;DR: In this paper, the effects of financial advisory meetings on saving behavior are analyzed and defined as the number of financial products held in stock and the saving volumes transferred monthly to mutual funds, and the largest effects on saving behaviour are observed for the young customers and, in particular, those with low wealth, and for the customers who provide the lowest profitability to the bank.
Antecedents and consequences of relationship quality in hotel industry
Woo Gon Kim,Youngmi Cha +1 more
TL;DR: In this paper, the authors investigated the antecedents and consequences of relationship quality in the context of hotel management and found that greater service providers' relational and customer orientation resulted in higher relationship quality.