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Emerging perspectives on services marketing
Leonard L. Berry,G. Lynn Shostack,Gregory D. Upah +2 more
- 01 Jan 1983
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About: The article was published on 01 Jan 1983. and is currently open access. The article focuses on the topics: Services marketing & Marketing management.
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Citations
15.6 Relationship Marketing : a New Philosophy for Marketing or a New Function?
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TL;DR: In this article, the authors present an exploratory study into how a sample of companies have defined relationship marketing and the benefits they have perceived from different approaches, concluding that although relationship marketing at the tactical level is relatively easy to implement, much greater benefits were found to arise where relationship marketing had been interpreted as an underlying philosophy of caring for customers through a high quality of interaction.
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The net benefits of Mobile Customer Relationship Management
Leif Nordstrand,Gargi Varu +1 more
- 01 Jan 2011
TL;DR: By studying and comparing different views of supplier, reseller and customer, it is investigated if the implementation of mCRM will deliver the net benefits to an organization as its marketing message states, e.g. enhanced productivity, performance, profits and build customer intimacy.
Impact of Relationship Marketing Orientation on Customer Loyalty of Select Banks in the District of Burdwan, West Bengal
Pradipta Gangopadhyay,Solai Bhaskaran +1 more
- 01 Sep 2017
TL;DR: In this paper, the authors investigated the impact of relationship marketing orientation on customer loyalty in select banks in the district of Burdwan, West Bengal, and found that customer loyalty emerges as one of the most important challenges faced by bank marketers.