Open AccessBook
Emerging perspectives on services marketing
Leonard L. Berry,G. Lynn Shostack,Gregory D. Upah +2 more
- 01 Jan 1983
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About: The article was published on 01 Jan 1983. and is currently open access. The article focuses on the topics: Services marketing & Marketing management.
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•Dissertation
Developing and managing brand communities through event marketing strategies
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TL;DR: This article explored the role of event marketing strategies in developing and managing brand communities in the higher education sector and found that event marketing strategy reinforced overall community feelings within alumni associations and can have a positive impact on alumni's referral and contributing behavior towards the institution, on their intention to return to the institution for further education as well as their involvement with the institution.
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Marketing in Health Services: A Review of Recent Trends in Obstetrics
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Behavioral Intentions as an Impact of Customer Satisfaction In Retail Banking
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TL;DR: In this article, the authors investigated customers behavioral intentions as an impact of customer satisfaction retail banking which measured by marketing relationship activities and customer orientation of service employee using structural equation modelling (SEM).
Why Do Voters Change Their Evaluations of a President? A Taiwanese Case
Yen Chen Tang,Alexander Chang +1 more
TL;DR: In this paper, the authors analyze how citizens evaluate their president, especially focusing on why voters lower their evaluations at an individual-level perspective, and show that the evaluations of the president are not only affected by a government's economic and diplomatic performance, but are also influenced by individual awareness of salient political issues, the contents of the news, and their own perceived influence on politics.
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The service quality of indonesia’s logistics service provider in preparation for asean economic community
Mahendrawathi Er,Thananya Wasusri,Hanim Maria Astuti,Anisah Herdiyanti +3 more
- 02 Dec 2015
TL;DR: In this article, the SERVQUAL method was utilized to identify the gaps between the LSPs and users, and it was found that neither Indonesia LSP or Thai LSP can perform their service to meet with their customers' expectation over the service delivered.
3