Open AccessBook
Emerging perspectives on services marketing
Leonard L. Berry,G. Lynn Shostack,Gregory D. Upah +2 more
- 01 Jan 1983
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About: The article was published on 01 Jan 1983. and is currently open access. The article focuses on the topics: Services marketing & Marketing management.
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Citations
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Applications of Business Theatre in New Service Development
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A novel framework for service description and operations
Yu Bai,Yaoxue Zhang,Yuezhi Zhou,L.T. Yang,Linkai Weng,Hao Liu +5 more
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TL;DR: A novel framework for service description and operations is proposed that can be used to describe customized services and to be the basis for achieving the automation of service composition.
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Measuring the performance of G2G services in Iran
Behrouz Zarei,Maryam Safdari +1 more
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TL;DR: The gap between expectations and perceptions of G2G customers is significant and customer satisfaction of G1G services is at low level, and SERVQUAL, which is a well-known method for assessing service quality, is employed.