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Emerging perspectives on services marketing
Leonard L. Berry,G. Lynn Shostack,Gregory D. Upah +2 more
- 01 Jan 1983
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About: The article was published on 01 Jan 1983. and is currently open access. The article focuses on the topics: Services marketing & Marketing management.
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Citations
Gender and Relationship Marketing in Nigerian Securities and Stock Brokerage Firms
TL;DR: In this paper, the role of gender in relationship marketing and the relationship marketing variables that are important in stock brokerage business was investigated and a sample of 103 clients of stock brokerage firms operating in LagosState, Nigeria was examined.
Customer relationship management: the study of customer perspectives on retail banks in india
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TL;DR: In this paper, the best practices of CRM in three leading banks in India were studied to find out the effectiveness of using CRM with reference to customers, and the findings reflect the need for banks to effectively use CRM practices for customer satisfaction.
Servitization Strategy: Priorities, Capabilities, and Organizational Features
Yong Lin,Yongjiang Shi,Shihua Ma +2 more
TL;DR: In this article, the authors identified two servitization strategies based on case studies in the PC industry and secondary documentation research, namely, product-centric and service-centric strategies, and the capability requirements and organizational features are different for these two strategies.
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Internal Relationship Marketing and Job Performance: A Theoretical Analysis
TL;DR: In this article, the effects of internal relationship marketing (IRM) on the employee job performance are investigated. And the main results of this work are that the IRM, through its relational determinants namely: communication, organizational trust, organizational commitment and job satisfaction, help improve employee job performances and more precisely task performance and contextual performance.
Marketing Weiterdenken in der marktorientierten Unternehmensführung – Entwicklungen und Zukunftsthemen der Marketingdisziplin
Manfred Bruhn
- 01 Jan 2018
TL;DR: In this paper, a survey of unterschiedliche Entwicklungsphasen des marketing auf zeigt unterstanden unterländliche marketing disziplin gepragt haben.
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