Emerging perspectives on services marketing

TL;DR: The second French-German workshop about consumer empowerment as discussed by the authors took place at the University of Karlsruhe (KIT) between January 10-11, 2013 and discussed recent developments in this field and established cross-disciplinary cooperations in their own fields of research.

TL;DR: In this article, the authors proposed a continuous improvement process at four different but complementary levels: first, review and reinforce the company's mission, culture and values; second, reconsider and, if necessary, redesign the CRM strategy; third, manage the various relationship-building activities more effectively; and lastly, improve the quality of material and human resources, program execution and process governance.

TL;DR: In this article, a local government practitioner and a marketing academic consider the claims for marketing as a new organizing principle for local government and scrutinise the most frequent objections to the concept of marketing in this context and demonstrate that these have little or no force.

TL;DR: It is demonstrated that the "non opportunistic managers' satisfaction towards management control" explains managerial performance and some control levels that management accountants may work on to optimize this satisfaction are determined.