Doing Internet Research: Critical Issues and Methods for Examining the Net@@@Life Online: Researching Real Experience in Virtual Space

TL;DR: In this article, Annette N. Markham embarks on a unique, ethnographic approach to understand Internet users by immersing herself in online reality and finds that to understand how people experience the Internet, she must learn how to be embodied there, a process of acculturation and immersion which is not so different from other anthropological projects of cross-cultural understanding.

Abstract: From the Publisher: \nAlienating for some, yet most intimate and real for others, emerging communications technologies are creating a varied array of cyberspace experiences. Nowhere are the new and old more intertwined, as familiar narratives of the past and radical visions of the future inform our attempts to assess the impact of cyberspace on self and society. Amid the dizzying pace of technological innovation, Annette N. Markham embarks on a unique, ethnographic approach to understanding Internet users by immersing herself in online reality. The result is an engrossing narrative as well as a theoretically engaging journey. A cast of characters, the self-reflexive author among them, emerge from Markham's interviews and research to depict the complexity and diversity of Internet realities. \nWhile cyberspace is hyped as a disembodied cultural arena where physical reality can be transcended, Markham finds that to understand how people experience the Internet, she must learn how to be embodied there--a process of acculturation and immersion which is not so different from other anthropological projects of cross-cultural understanding. Both new and not-so-new, cyberspace provides a context in which we can ask new sorts of questions about all cultural experience.