1. What have the authors contributed in "Citation for published version garay, l. & font, x. (2012). doing good to do well? corporate social responsibility reasons, practices and impacts in small and medium" ?
This study aims to fill this gap through analyzing how these enterprises take responsibility.. Finally the authors conclude that further implementation of these practices is necessary to achieve new competitive advantages, and that the role of public administrations will be crucial to support and encourage these.
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2. What are the future works mentioned in the paper "Citation for published version garay, l. & font, x. (2012). doing good to do well? corporate social responsibility reasons, practices and impacts in small and medium" ?
Further research is needed analyzing the self reported practices with sitebased audits, coupled with manager interviews to understand the underlying reasons for their answers.. Emphasis in the future should be placed on improving the CSR planning and management and on communication and customer loyalty resulting from more real, authentic experiences.. A variety of further studies are needed, amongst them a longitudinal study with the same population analyzing the impact of specific government interventions, sustainability learning processes by firms moving from values to actions, site audits of sampled businesses representative of the different typologies to measure the value-action gap, and comparative studies between more and less developed tourist destinations, would all provide further valuable explanations for the changing behavior of small tourism firms towards taking responsibility for being more sustainable.
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3. What are the two types of respondent?
The second typology of respondent is motivated by economic and competitiveness issues, especially cost-reduction and image differentiation.
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4. What should be the focus of the future?
Emphasis in the future should be placed on improving the CSR planning and management and on communication and customer loyalty resulting from more real, authentic experiences.
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