Journal Article10.1016/J.JBUSRES.2016.03.034
Do the ends justify the means? How altruistic values moderate consumer responses to corporate social initiatives☆
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TL;DR: In this article, the authors proposed a conceptual framework describing how human values may moderate consumer responses to perceived organizational motives behind social initiatives and empirically tested it in the context of cause-related marketing, where the existence of profit motivation is most evident.
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About: This article is published in Journal of Business Research. The article was published on 01 Sep 2016. The article focuses on the topics: Corporate social responsibility & Prosocial behavior.
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Citations
Travel and Tourism Marketing in the age of the conscious tourists: a study on CSR and tourist brand advocacy
Naveed Ahmad,Sarminah Samad,Heesup Han +2 more
- 02 Sep 2023
TL;DR: This study examines the impact of corporate social responsibility (CSR) on travel consumer advocacy, finding that CSR directly influences advocacy through brand admiration and attitude, with altruistic values also playing a significant role in shaping consumer behavior.
20
Sustainability and branding in retail: a model of chain of effects
Alfredo Flores-Hernández,Ana Olavarría-Jaraba,Guadalupe Valera-Blanes,Rosario Vázquez-Carrasco +3 more
TL;DR: In this article, the authors analyzed the impact of sustainable practices on companies' corporate reputation and brand image in the retail sector as perceived by consumers and evaluated how those practices affect consumers' perceived satisfaction levels and their predisposition to engage in positive Word of Mouth (WOM).
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The impact of altruistic attribution and brand equity in food label campaigns
TL;DR: In this article, a 2 × 2 between-group factorial experimental design was used, with two levels of altruistic attribution (high/low) and 2 levels of brand equity (high /low).
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Beyond self‐interest: how altruistic values and human emotions drive brand advocacy in hospitality consumers through corporate social responsibility
Naveed Ahmad,Aqeel Ahmad,Irfan Siddique +2 more
TL;DR: CSR positively influences brand advocacy behavior (BADB) in hospitality consumers, with brand admiration (BAD) and consumers' engagement (CENG) as mediators and altruistic values (ALVS) as a moderator.
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Corporate social responsibility authenticity as an antecedent to customer citizenship behavior: evidence from hospitality industry in Taiwan
TL;DR: Based on social exchange theory and cognitive appraisal theory, a research model is developed to examine whether and how perceived CSR authenticity promotes customer citizenship behavior (CCB), and the data was collected from 313 customers of the fast food restaurants in Taiwan and analyzed using PLS-SEM as mentioned in this paper .
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References
Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries
TL;DR: In this paper, the universals in the content and structure of values, concentrating on the theoretical advances and empirical tests in 20 countries, and its four basic issues: substantive contents of human values; identification of comprehensive set of values; extent to which the meaning of particular values was equivalent for different groups of people; and how the relations among different values was structured.
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Are There Universal Aspects in the Structure and Contents of Human Values
TL;DR: In this paper, the authors present a theory of potentially universal aspects in the content of human values, and present a new values instrument, based on the theory and suitable for cross-cultural research.
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sankar Sen,C. B. Bhattacharya +1 more
TL;DR: In this article, the authors examine when, how, and for whom specific corporate social responsibility (CSR) initiatives work and find that CSR initiatives can, under certain conditions, decrease consumers' intentions to buy a company's products.
4.3K
•Posted Content
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
TL;DR: In this article, the authors examine when, how, and for whom specific corporate social responsibility (CSR) initiatives work and find that CSR initiatives can, under certain conditions, decrease consumers' intentions to buy a company's products.
4.1K