Disclosed is a digital media management system comprising one or more client devices, each controlling at least one digital player adapted to play digital media clips, and a server connected to the client devices by a network. The server comprises a digital media management center adapted to allocate media clips to playlists and assemble the playlists into schedules for delivery to the one or more client devices, and a digital media delivery center adapted to deliver the media clips according to the schedules to the one or more client devices to be played at the associated digital players. The allocation takes into account attributes of the digital players and requirements associated with each media clip.

Digital media management system

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