Journal Article10.1177/23294906221089887
Developing Digital Communication Competency in the Business Classroom
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TL;DR: In this article , the authors proposed a business communication syllabus in tune with learner and business needs given that digital communication is rapidly becoming the norm in business education, and found that most students are comfortable with computer and Internet usage.
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Abstract: The COVID-19 pandemic has cast digital communication competency into sharp relief. Rapid virtualization of how we work and learn has highlighted this challenge for business education. In response, the business communication syllabus must evolve to include digital communication competencies. Most of our students are comfortable with computer and Internet usage. However, our research uncovers a gap between their perceived and actual digital communication competency, as well as indications of stress in their online relationships. This article offers suggestions on creating a business communication syllabus in tune with learner and business needs given that digital communication is rapidly becoming the norm.
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Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry
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TL;DR: This study examines the impact of social media marketing on consumer behavior in the fashion retail industry, highlighting effective techniques for engagement, authenticity, platform-specific strategies, influencer collaborations, and personalized storytelling to resonate with target audiences.
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Analysis of Digital Communication of Šiauliai District Municipality from the Point of View of Users
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TL;DR: In this article , a practical quantitative study provides an analysis of the digital communication of the Šiauliai District Municipality from the point of view of users, revealing how observers perceive the digital communications of the district.
Analysis of the Role of Digital Business Communication with Live Streaming Features in Shaping Consumer Attitudes, Interests and Trust
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TL;DR: Live streaming digital business communication increases consumer attitudes, interest and trust by leveraging traditional face-to-face communication concepts, thereby reducing the risk of fraud.
Developing Self-Efficacy in Public Speaking Using Video and Digital Oratory on YouTube
TL;DR: In this paper , an assessment tool that uses digital oratory and digital video along with YouTube to create opportunities for the students to develop self-efficacy in digital and public speaking is presented.
Teachers' Perspectives on Using Technology to Facilitate Pupil Participation
Johanna Öberg,Uno Fors,Jelena Zdravkovic +2 more
TL;DR: The study centers on the application of digital resources in Swedish grades 7–9 to promote pupil participation and enhance the learning experience, and outlines a set of guidelines in how digital resources can support pupil participation as the response to identified challenges.
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TL;DR: Part one of this paper highlights how students today think and process information fundamentally differently from their predecessors, as a result of being surrounded by new technology.
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TL;DR: In this article, the characteristics of Web 2.0 that differentiate it from the Web of the 1990s, describes the contextual conditions in which students use the Web today, and examines how Web2.0 can influence learning and teaching.