Journal Article10.1016/S0148-2963(01)00303-4
Developing and validating measures of facets of customer-based brand equity
Richard G. Netemeyer,Balaji Krishnan,Chris Pullig,Guangping Wang,Mehmet I. Yagci,Dwane Hal Dean,Joe M. Ricks,Ferdinand F. Wirth +7 more
1.3K
TL;DR: In this paper, the authors present four studies that develop measures of "core/primary" facets of customer-based brand equity (CBBE), including perceived quality (PQ), perceived value for the cost (PVC), uniqueness, and willingness to pay a price premium for a brand.
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About: This article is published in Journal of Business Research. The article was published on 01 Feb 2004. The article focuses on the topics: Brand management & Brand equity.
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Citations
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
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Consumer based brand equity conceptualization and measurement: a literature review
TL;DR: In this paper, the authors bring together the scattered literature on consumer based brand equity's conceptualisation and measurement and classify consumer-based brand equity measures as either direct or indirect, and conclude that indirect measures are superior from a diagnostic level.
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References
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.
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