Journal Article10.1016/0167-8116(92)90019-H
Developing a market orientation: An organizational strategy perspective
1.3K
TL;DR: This article examined the relationship between the degree of market orientation from an organizational strategy perspective and organizational processes, individual attitudes and long run financial performance at the business unit level of analysis and found that market orientation varies across business units within large scale organizations and is positively related to broader organizational processes including recruiting, training, and compensation.
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About: This article is published in International Journal of Research in Marketing. The article was published on 01 Aug 1992. The article focuses on the topics: Market orientation & Strategic business unit.
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Citations
The Influence of Total Quality Management, Market Orientation and E-Marketing on Hotel Performance
TL;DR: In this article, the authors examined the associations among total quality management, market orientation, e-marketing, and hotel performance, and found that the overall quality management has not significant impact on market orientation.
Market orientation and financial performance of English professional football clubs
TL;DR: In this article, the authors explore the possible financial benefits that have accrued to English professional football clubs that have developed their market orientation and explore what kind of management practices would be most suitable for this industry.
Understanding marketing development in the Czech Republic
TL;DR: The development of market oriented strategies and marketing programs in the Czech Republic has been hampered by a lackof understanding by managers of what these concepts mean as mentioned in this paper, and it will be some time before these firms will develop appropriate marketing practices.
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Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen
Manfred Krafft,Oliver Götz +1 more
- 01 Jan 2011
TL;DR: In this paper, a systematisierung of kundenbezogenen Themen vor dem Hintergrund einer optimalen Gestaltung von Kundenbeziehungen angestrebt is discussed.
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References
Multivariate data analysis
TL;DR: This chapter discusses Structural Equation Modeling: An Introduction, and SEM: Confirmatory Factor Analysis, and Testing A Structural Model, which shows how the model can be modified for different data types.
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The Effect of a Market Orientation on Business Profitability
John C. Narver,Stanley F. Slater +1 more
TL;DR: In this paper, the authors have been observing for more than three decades that business performance is affected by market orientation, yet to date there has been no valid measure of market orientation.
9.3K
Market orientation: The construct, research propositions, and managerial implications.
TL;DR: The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept as mentioned in this paper, and the authors synthesize extant knowledge on the subject and pro-pose a knowledge-based approach.
8.7K
•Book
The effect of market orientation on business profitability
John C. Narver,Stanley F. Slater +1 more
- 01 Jan 1989
TL;DR: In this paper, the authors report the development of a valid measure of market orientation and analyze its effect on a business's profitability using a sample of 140 business units consisting of commodity products businesses and non-commodity businesses.
7.7K
Structural Inertia and Organizational Change
Michael T. Hannan,John Freeman +1 more
TL;DR: In this paper, the authors consider structural inertia in organizational populations as an outcome of an ecological-evolutionary process and define structural inertia as a correspondence between a class of organizations and their environments.
7.2K