Journal Article10.1108/IMR-04-2018-0133
Customer engagement through choice in cause-related marketing
102
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References
To donate or not to donate? Product characteristics and framing effects of cause-related marketing on consumer purchase behavior
TL;DR: In this article, the authors examined potential influences associated with donation framing, product price, product type, and donation magnitude on cause-related marketing (CRM) campaigns, where money is donated to a charity each time a consumer makes a pur-chase, and experimental results indicate that beneficial effects of product type (i.e., frivolous products bundled with a cause are more effective than practical ones) occur when donation information is framed in absolute dollar terms.
219
Factors enhancing word-of-mouth influence: positive and negative service-related messages
TL;DR: In this article, the authors examined the effect of interpersonal, service product and message factors on positive and negative word of mouth's influence on people's willingness to use a service provider.
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The effects of control, trust, and justice on salesperson turnover
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