Cultural Differences, Risk and Tourism: A Literature Review

TL;DR: In this paper , a bibliometric analysis of this literature, more specifically, to quantify its sources and clusters of co-citations and terms, is presented, and a qualitative analysis of the studies which focus specifically on risk is also performed.

Abstract: Cultural differences are often important motivators for tourism, but they may also be associated with increased risk perceptions. Different cultures may also perceive risk differently. Despite the importance of this topic for tourism research, few studies have aimed to systematize literature on cultural differences, tourism and risk. Therefore, the main goal of the present chapter is to elaborate a bibliometric analysis of this literature, more specifically, to quantify its sources and clusters of co-citation and terms. To achieve this goal, the publications indexed in Web of Science with the terms cultural differences and tourism (242) are analysed using VOSviewer. A qualitative analysis of the studies which focus specifically on risk is also performed.