Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment ☆

TL;DR: In this paper, the authors investigated whether and when a company's online activities to acquire engaged consumers are beneficial for corporate reputation and found that consumers' intensity of social media use is positively related to their engagement in the airline's social media activities, especially among customers.

TL;DR: In this paper, the authors developed the underlying mechanism through which corporate social responsibility influences the customer loyalty by simultaneously including corporate reputation, customer satisfaction, and customer trust as mediators, and corporate abilities as a moderator.

TL;DR: Whether the blog reader's trusting belief in the blogger is significant in relation to the perceived usefulness of the blogger's recommendations; and how the blog read's perceptions influence his/her attitude and purchasing behavior online.

TL;DR: In this article, the authors propose that organizational learning acts as a forerunner of a firm's ability to adapt to evolving market con- ditions (strategic flexibility), and that OL and flexibility simultaneously foster the implementation of differentiation and cost-leadership strategies.

TL;DR: The extent to which method biases influence behavioral research results is examined, potential sources of method biases are identified, the cognitive processes through which method bias influence responses to measures are discussed, the many different procedural and statistical techniques that can be used to control method biases is evaluated, and recommendations for how to select appropriate procedural and Statistical remedies are provided.

TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...

TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.

TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.