Patent
Contextual advertising system
Thomas A. Schmitter,James Samuel Rosen +1 more
- 30 Apr 2004
268
TL;DR: In this article, a system analyzes a user's browsing behavior to determine one or more topics of interest to the user and displays advertisements that are relevant to the users' topic of interest.
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Abstract: A system analyzes a user's historic browsing activity to determine one or more topics of interest to the user and displays to the user one or more advertisements that are relevant to the user's topic(s) of interest. The system analyzes a plurality of browses to determine the user's interest(s). Each of a plurality of analyzers analyzes an aspect of each user browse. A relevance filter determines if and when the user is sufficiently interested in a topic to display an advertisement related to the topic. Once the relevance filter identifies a topic of interest, the system displays an advertisement that is related to the identified topic of user interest.
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Citations
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TL;DR: In this paper, improved search capabilities for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment are disclosed for mobile communication environments.
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TL;DR: In this paper, a method for building an automated assistant includes interfacing a service-oriented architecture that includes a plurality of remote services to an active ontology, where the active ontologies includes at least one active processing element that models a domain.
389
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