Journal Article10.1086/208790
Consumer Response to Initial Product Trial: A Bayesian Analysis
Carol A. Scott,Richard F. Yalch +1 more
TL;DR: In this article, a Bayesian model was employed to assess consumer responses to the trial of a new product when one situational and two information factors were varied, and the results demonstrate a tendency to accept information consistent with one's perceptions about the causes of behavior, and to reject information when it contradicts these attributions.
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Abstract: A Bayesian model was employed to assess consumer responses to the trial of a new product when one situational and two information factors were varied. The results demonstrate a tendency to accept information consistent with one's perceptions about the causes of behavior, and to reject information when it contradicts these attributions.
read more
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