Consumer Preference Formation and Pioneering Advantage

TL;DR: In this article, the relative effects of product level typicality and brandlevel typicality on goal-driven consumer choice are examined, and it is shown that consumers are more likely to choose a less typical and less favored brand from a typical product category than a typical and more favored brand in a less traditional product category.

TL;DR: In this paper, a longitudinal analysis of 418 online retailers in fourteen Bizrate product categories yields insights into key survival determinants, such as early mover advantage and pioneer burnout.

TL;DR: In this paper, a research model addressing the antecedents of loyalty: service quality and cost reductions was created, and the data was collected from Finnish industrial companies, buyers of the logistics service provider's services in the B2B domain.

TL;DR: It is found that as ambiguity increases, the probability of new category creation augments, but product evaluation deteriorates, however, it is also found that a new category label can reduce the effects of ambiguity and can improve product evaluation.

TL;DR: In this paper, the six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research, which may be used for both upper-division undergraduate and graduate level courses.

TL;DR: In this paper, a review of empirical results from the psychological literature in a way that provides a useful foundation for research on consumer knowledge is provided by two fundamental distinctions: consumer expertise is distinguished from product-related experience and five distinct aspects, or dimensions, of expertise are identified.

TL;DR: Theoretical and empirical literature on mechanisms that confer advantages and disadvantages on first-mover firms are surveyed and recommendations are given for future research.

TL;DR: A context theory of classificatio n is described in which judgments are assumed to derive exclusively from stored exemplar information, and the main idea is that a probe item acts as a retrieval cue to access information associated with stimuli similar to the probe.