Consumer Preference Formation and Pioneering Advantage

TL;DR: The authors found that the effectiveness of positioning strategies based on similarity and dissimilarity vis-a-vis other brands or with respect to the product category as a whole is moderated by the degree of familiarity of the consumer with the objects of comparison.

TL;DR: This paper studied the influence of sequential product entry and exit on the attraction effect and found that even sequential actions, such as entry or exit of products, predictably produce the attraction effects, which has important marketing implications for design and presentation of choice sets to consumers.

TL;DR: The authors found that focusing on differences between the substitute and the unattained alternative reduced the consumer's desire for the unattain alternative more than focusing on similarities between them, and that consumers can reduce overconsumption by focusing on how the substitutes they consume differ from the alternatives they wish to avoid.

TL;DR: In this paper, a model that integrates the factors influencing entry timing and the way entry timing influences firm performance was proposed and compared with a sample of firms that carry out international activities from the Information and Communications Technology Industry (ICT) in Spain.

TL;DR: In this paper, the six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research, which may be used for both upper-division undergraduate and graduate level courses.

TL;DR: In this paper, a review of empirical results from the psychological literature in a way that provides a useful foundation for research on consumer knowledge is provided by two fundamental distinctions: consumer expertise is distinguished from product-related experience and five distinct aspects, or dimensions, of expertise are identified.

TL;DR: Theoretical and empirical literature on mechanisms that confer advantages and disadvantages on first-mover firms are surveyed and recommendations are given for future research.

TL;DR: A context theory of classificatio n is described in which judgments are assumed to derive exclusively from stored exemplar information, and the main idea is that a probe item acts as a retrieval cue to access information associated with stimuli similar to the probe.