Journal Article10.2307/3172901
Consumer Preference Formation and Pioneering Advantage
993
TL;DR: In this article, market pioneers outsell later entrants in both consumer and industrial markets and entry barriers arising from preemptive positioning and switching costs have been advanced to explain this market shar...
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Abstract: Market pioneers outsell later entrants in both consumer and industrial markets. Entry barriers arising from preemptive positioning and switching costs have been advanced to explain this market shar...
read more
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Strategies used to defend pharmaceutical brands from generics
TL;DR: In this article, the authors provide an empirical comparison of the results of three brands' marketing defence strategies used in advance of generic brands entering the market, by reviewing the effectiveness of these strategies, they look to extend the research on marketing defense strategies into the importance of anticipating competitor launches.
Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods
TL;DR: A time series cross-sectional analysis of 18 successful later entrants in 8 categories of consumer packaged goods over the period from October 1983 to January 1988 confirms previous empirical findi... as discussed by the authors.
Pioneering start-ups' first mover advantages and success factors in B2B service markets
W. Van den Brink
- 01 Jan 2016
TL;DR: In this article, the authors investigated FMA for B2B services using a grounded theory approach in existing academic knowledge, and by empirical analysis of university start-ups through statistical analysis and Rough Set Analysis.
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Dawn Iacobucci,Gilbert A. Churchill +1 more
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First‐mover advantages
TL;DR: Theoretical and empirical literature on mechanisms that confer advantages and disadvantages on first-mover firms are surveyed and recommendations are given for future research.
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