Consumer Preference Formation and Pioneering Advantage

TL;DR: In this article, the authors discuss the influence of network effects on the dynamics of market competition and on consumers' consumption behaviors and argue that, because of these changes, the priority of particular performance objectives and the impact of specific launch strategies differ for products that exhibit network effects from what current wisdom and empirical results prescribe.

TL;DR: In this paper, the authors studied the relationship between retailer distribution and market share in the U.S. ready-to-drink tea category and found that there is a positive feedback between market share and distribution.

TL;DR: In this article, the authors investigate how the point of view imposed by salient consumer goals might affect category representations assessed by participants' similarity judgments of food products and find that personal goals and situational goals act in conjunction and exert a systematic impact on category representations, when salient, enhanced the perceived similarity of goal appropriate products and reduced the similarity of product pairs when only one product was ideal for the particular goal.

TL;DR: In this paper, the authors offer a behavioral rationale for the existence of the effects of the marketing efforts of other products' marketing efforts and propose a taxonomy of possible intercategory relationships.

TL;DR: In this paper, the six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research, which may be used for both upper-division undergraduate and graduate level courses.

TL;DR: In this paper, a review of empirical results from the psychological literature in a way that provides a useful foundation for research on consumer knowledge is provided by two fundamental distinctions: consumer expertise is distinguished from product-related experience and five distinct aspects, or dimensions, of expertise are identified.

TL;DR: Theoretical and empirical literature on mechanisms that confer advantages and disadvantages on first-mover firms are surveyed and recommendations are given for future research.

TL;DR: A context theory of classificatio n is described in which judgments are assumed to derive exclusively from stored exemplar information, and the main idea is that a probe item acts as a retrieval cue to access information associated with stimuli similar to the probe.