Consumer Preference Formation and Pioneering Advantage

TL;DR: The authors demonstrate that group categorization differs systematically from that of individuals: groups created a larger number of categories with fewer items in each category, mediated by groups' larger knowledge base and moderated by groups's ease in achieving consensus.

TL;DR: This article investigated the role of extrinsic cues, such as brand names and packaging, in consumer memory and found that they may facilitate experiential learning of intrinsic product quality differences.

TL;DR: In this paper, the six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research, which may be used for both upper-division undergraduate and graduate level courses.

TL;DR: In this paper, a review of empirical results from the psychological literature in a way that provides a useful foundation for research on consumer knowledge is provided by two fundamental distinctions: consumer expertise is distinguished from product-related experience and five distinct aspects, or dimensions, of expertise are identified.

TL;DR: Theoretical and empirical literature on mechanisms that confer advantages and disadvantages on first-mover firms are surveyed and recommendations are given for future research.

TL;DR: A context theory of classificatio n is described in which judgments are assumed to derive exclusively from stored exemplar information, and the main idea is that a probe item acts as a retrieval cue to access information associated with stimuli similar to the probe.