Journal Article10.2307/3172901
Consumer Preference Formation and Pioneering Advantage
993
TL;DR: In this article, market pioneers outsell later entrants in both consumer and industrial markets and entry barriers arising from preemptive positioning and switching costs have been advanced to explain this market shar...
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Abstract: Market pioneers outsell later entrants in both consumer and industrial markets. Entry barriers arising from preemptive positioning and switching costs have been advanced to explain this market shar...
read more
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