Journal Article10.1111/J.1470-6431.2011.01011.X
Consumer clothing disposal behaviour: a comparative study
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TL;DR: In this article, the authors empirically explore antecedents of two methods of sustainable clothing disposal behavior in two countries: donating to charities and giving away to family and friends using data from females located in Australia and Chile.
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Abstract: Fast fashion retailing is leading consumers towards an increased rate of purchasing and the trend to keep clothing for an ever shorter time with the resulting rise in clothing disposal. The aim of this paper is to empirically explore antecedents of two methods of sustainable clothing disposal behaviour in two countries: donating to charities and giving away to family and friends. Using data from females located in Australia and Chile, the authors test the proposed model with structural equation modelling (SEM). The results of this study show that consumer recycling behaviour is a strong and direct driver of donating to charity. In addition, results find that consumer awareness of the environment and consumer age affect donating behaviour. The findings have value for fast fashion retailers, marketers, environmental activists, ecological researchers, charity institutions and public policy makers.
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Consumer attitudes and communication in circular fashion
TL;DR: In this paper, the authors explored consumers' views and expectations on circular clothing and clarified how the remanufacturing process should be communicated and circular fashion marketed to consumers, and pointed out that digital services alongside circular clothing could create additional value for consumers.
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Sustainable Retailing in the Fashion Industry: A Systematic Literature Review
TL;DR: In this paper, the authors identify the main perspectives of research on sustainable retailing in the fashion industry and conduct a systematic review of the relevant published literature in this field, finding that the most prominent areas in the field are sustainable retail in disposable fashion, fast fashion, slow fashion, green branding and eco-labeling; retailing of secondhand fashion; reverse logistics in fashion retailing; and emerging retailing opportunities in e-commerce.
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