Journal Article10.1509/JIMK.17.1.91
Conjoining international marketing and relationship marketing: Exploring consumers' cross-border service relationships
Edwin J. Nijssen,Hester van Herk +1 more
83
TL;DR: In this article, a study of German consumers who regularly cross the German-to-Dutch border to attend to their accounts with a foreign (i.e., Dutch) bank is presented.
read more
Abstract: Research on international marketing constructs, such as consumer ethnocentrism and country-of-origin effects, typically focuses on consumers' initial evaluations of foreign products but ignores consumers' emerging cross-border exchange relationships with foreign service providers. The influence of international marketing constructs on the development of these relationships also seems to be largely ignored. The authors call for new research on cross-border service relationships and integration of relationship marketing with international marketing models. They introduce an exploratory test and develop a research agenda that identifies several avenues for further research. The empirical test involves a study of German consumers who regularly cross the German–Dutch border to attend to their accounts with a foreign (i.e., Dutch) bank. Loyalty to the foreign financial service provider may be explained using substantive relational antecedents, such as satisfaction, trust, and value, and international m...
read more
Chat with Paper
AI Agents for this Paper
Find similar papers on Google Scholar, PubMed and Arxiv
Write a critical review of this paper
Analyze citations of this paper to find unaddressed research gaps
Citations
The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity
Nadia Jiménez,Sonia San Martín +1 more
TL;DR: In this article, the authors present empirical evidence on the extent to which socio-psychological variables ( ethnocentrism and animosity) and the reputation of firms associated to a country-of-origin (COO) are related to an important relational exchange factor (trust).
221
Consumer World-Mindedness, Social-Mindedness, and Store Image:
TL;DR: In this paper, the authors developed measures of consumer world-mindedness and socialmindedness, and examined their relationship to exposure to other cultures and store image using a survey of 191 consumers in the Netherlands.
149
Young Chinese Consumers’ Snob and Bandwagon Luxury Consumption Preferences
TL;DR: This article examined the effects of Chinese consumers' American and Chinese cultural identifications on their snob and bandwagon luxury-brand preferences and the mediating effects of bridging and bonding social capital, consumer susceptibility to normative influence, and consumer need for uniqueness are also considered.
97
I’m loving it but hating US: Understanding consumer emotions and perceived service quality of US fast food brands
TL;DR: In this paper, the authors collected data by means of a self-administered questionnaire, distributed among 500 consumers, randomly selected, patronized the four US fast food brands, namely, McDonalds, KFC, Pizza Hut, and Subway in the city of Lahore in Pakistan.
74
Impact of brand personality and consumer ethnocentrism in China's sportswear market
Xiao Tong,Chunxiao Li +1 more
TL;DR: In this paper, the effect of brand personality and consumer ethnocentrism on perceived quality and purchase intentions in China's sportswear market was investigated, which revealed that brand personality has a significant effect on Chinese consumers' product quality perceptions and purchase intention toward both domestic and foreign brands.
59