Comparing automated text classification methods
343
TL;DR: Across all tasks the authors study, either random forest or naive Bayes (NB) performs best in terms of correctly uncovering human intuition, and the results suggest that marketing research can benefit from considering these alternatives.
read more
About: This article is published in International Journal of Research in Marketing. The article was published on 01 Mar 2019. and is currently open access. The article focuses on the topics: Sentiment analysis & Naive Bayes classifier.
read more
Chat with Paper
AI Agents for this Paper
Find similar papers on Google Scholar, PubMed and Arxiv
Write a critical review of this paper
Analyze citations of this paper to find unaddressed research gaps
Citations
A strategic framework for artificial intelligence in marketing
Ming-Hui Huang,Roland T. Rust +1 more
TL;DR: A three-stage framework for strategic marketing planning, incorporating multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing functions and activities, thinking AI for processing data to arrive at decisions, and feeling AI for analyzing interactions and human emotions is developed.
Uniting the Tribes: Using Text for Marketing Insight
TL;DR: The authors found that words are part of almost every marketplace interaction, including online reviews, customer service calls, press releases, marketing communications, and other interactions create a wealth of textual data.
575
Machine learning and AI in marketing – Connecting computing power to human insights
Liye Ma,Baohong Sun +1 more
TL;DR: A unified conceptual framework and a multi-faceted research agenda are presented that argue that machine learning methods can process large-scale and unstructured data, and have flexible model structures that yield strong predictive performance and that such methods may lack model transparency and interpretability.
404
Brave New World? On AI and the Management of Customer Relationships
Barak Libai,Yakov Bart,Sonja Gensler,Charles F. Hofacker,Andreas M. Kaplan,Kim Kötterheinrich,Eike B. Kroll +6 more
TL;DR: In this paper, the authors conduct a critical analysis of how artificial intelligence (AI) affects the essential nature of customer relationship management (CRM) and survey the AI capabilities that will transform CRM into AI-CRM and examine how the transformation will influence customer acquisition, development and retention.
250
More than a Feeling: Accuracy and Application of Sentiment Analysis
TL;DR: This article proposed an empirical framework and quantify the accuracy-interpretability trade-off for different types of research questions, data characteristics, and analytical resources to enable informed method decisions contingent on the application context.
195
References
Random Forests
Leo Breiman
- 01 Oct 2001
TL;DR: Internal estimates monitor error, strength, and correlation and these are used to show the response to increasing the number of features used in the forest, and are also applicable to regression.
Deep learning
TL;DR: Deep learning is making major advances in solving problems that have resisted the best attempts of the artificial intelligence community for many years, and will have many more successes in the near future because it requires very little engineering by hand and can easily take advantage of increases in the amount of available computation and data.
67K
Support-Vector Networks
Corinna Cortes,Vladimir Vapnik +1 more
TL;DR: High generalization ability of support-vector networks utilizing polynomial input transformations is demonstrated and the performance of the support- vector network is compared to various classical learning algorithms that all took part in a benchmark study of Optical Character Recognition.
Latent dirichlet allocation
TL;DR: This work proposes a generative model for text and other collections of discrete data that generalizes or improves on several previous models including naive Bayes/unigram, mixture of unigrams, and Hofmann's aspect model.
•Proceedings Article
Latent Dirichlet Allocation
David M. Blei,Andrew Y. Ng,Michael I. Jordan +2 more
- 03 Jan 2001
TL;DR: This paper proposed a generative model for text and other collections of discrete data that generalizes or improves on several previous models including naive Bayes/unigram, mixture of unigrams, and Hof-mann's aspect model, also known as probabilistic latent semantic indexing (pLSI).
Related Papers (5)
Jeffrey Pennington,Richard Socher,Christopher D. Manning +2 more
- 01 Oct 2014
Corinna Cortes,Vladimir Vapnik +1 more