Communicator physical attractiveness and persuasion.
TL;DR: In this article, physically attractive or unattractive male and female communicator-subjects delivered a persuasive message to target-subjec ts of each sex, and the results indicated that attractive (vs. unattractive) communicators induced significantly greater persuasion on both a verbal and behavioral measure of target agreement.
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Abstract: In a field setting, physically attractive or unattractive male and female communicator-subjects delivered a persuasive message to target-subjec ts of each sex. Results indicated that attractive (vs. unattractive) communicators induced significantly greater persuasion on both a verbal and behavioral measure of target agreement. In addition, female targets indicated greater agreement than did male targets. Data gathered from communicator-subjects during an earlier laboratory session indicated that physically attractive and unattractive communicators differed with respect to several communication skills and other attributes relevant to communicator persuasiveness, including grade point average, Scholastic Aptitude Test scores, and several measures of self-evaluati on. These findings suggest that attractive individuals may be more persuasive than unattractive persons partly because they possess characteristics that dispose them to be more effective communicators. Experimental evidence regarding the effect of communicator physical attractiveness on persuasion is equivocal. Although two studies have demonstrated that attractiveness can significantly enhance a male communicator's persuasiveness with both male and female message recipients (Horai, Naccari, & Fatoullah, 1974; Snyder & Rothbart, 1971), the majority of published experiments have failed to obtain significant attractiveness effects or have obtained interactions between attractiveness and other variables (Chaiken, Eagly, Sejwacz, Gregory, & Christensen, 1978; Mills & Aronson, 1965; Blass, Alperstein, & Block, Note 1). For example, Mills and Aronson (196S), using a female communicator and male recipients, found no overall effect of communicator attractiveness on persuasion.
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Citations
An Investigation of Alternative Explanations for the Positive Effect of a Presenter’s Attractiveness on Persuasion
Sandra Praxmarer,John R. Rossiter +1 more
- 01 Jan 2010
TL;DR: This article investigated alternative explanations for the positive effect of an advertising presenter's facial attractiveness on persuasion, finding that people are more likely to agree with the opinion expressed by an attractive person when the person is deliberately trying to persuade.
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•Dissertation
Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
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- 01 Dec 2001
TL;DR: In this paper, the authors examine the characteristics that influence consumers' perceptions of print advertisements that include a spokesperson in the advertisement and examine how men and women are viewed differently in the spokesperson role and how changes in physical appearance may impact consumers' perception.
The Impact of Celebrity Fan Club towards the Willingness to Stay at Hotel XYZ
Armando Armando
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TL;DR: In this paper, the impact of Celebrity Fan Club campaign on the willingness to stay at a five-star hotel was investigated. But, the study was limited to the use of 76 data points and the analysis technique that was used in this research is multiple linear regression to know the relationship between the celebrity fan club which is a celebrity endorsement towards the willingness of stay.
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Effects of Source Credibility and Expectancy in Persuasion
TL;DR: This article examined whether the heuristic processing and systematic processing in persuasion influenced each other (the Heuristic systematic model; Chaiken, 1980) and found that credibility functioned as a heuristic cue in the condition in which participants issue involvement was high.
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TL;DR: This paper found that a teacher's expectations about a child's behavior strongly influence his actual behavior, and that the teachers' expectations did in- deed have an enormous impact on students' performance, and they found that the child's attractiveness was significantly associated with how intelligent the child was, how interested in education his parents were, how far he was likely to progress in school and how popular he would be with his peers.
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