Journal Article10.1362/146934711X589363
Combining mix and relationship marketing
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About: This article is published in The Marketing Review. The article was published on 22 Aug 2011. The article focuses on the topics: Marketing strategy & Marketing mix modeling.
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Citations
Retail Distribution within the New York City Organic Cacao Market
Omari Nekoro Williams
- 01 Jan 2015
TL;DR: Williams et al. as mentioned in this paper explored strategies small physical commodities firm owners need to establish a distribution channel within the commodities market to enhance profits, which may increase economic growth in the local communities in the New York Tri-State area.
Multidisciplinarity in theory building: possibilities of combining
TL;DR: In this paper, the authors describe why, when and how to develop theoretically new, combined approaches and illustrate them theoretically and empirically with the help of the former studies with the aim to strengthen theoretical development that will hopefully result in more systematic combinations and combined use of present approaches, such as frameworks, models and theories.
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•Dissertation
An exploratory study of the strategic marketing practices of ICT firms in India : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing, Massey University, Wellington, New Zealand
Thelma Pauline Moses
- 01 Jan 2015
TL;DR: In this paper, the authors have studied the marketing practices of ICT firms and their influence on firm performance, and proposed a conceptual framework of the strategic marketing practices and firm performance.
4
Combining in Theory Building
TL;DR: In this paper, the authors describe the idea and rationale of combining and why, when and how to develop theoretically new combined approaches for different disciplines, subdisciplines and branches of subdiciplines.
Üreti̇m yapan kobi̇’lerde müşteri̇ odaklilik ve i̇li̇şki̇sel pazarlama yöneli̇mi̇
TL;DR: In this paper, a quantitative study was conducted on 662 SME's with the help of a questionnaire and it was determined that there may be differences in customer orientation and relational marketing orientation according to some company characteristics and manager characteristics.
References
•Book
Handbook of CRM : archieving excellence in customer management
Adrian Payne,Title. Adrian Payne. +1 more
- 01 Jan 2006
TL;DR: A Strategic Framework for CRM The Strategy Development Process The Value Creation Process The Multi-Channel Integration Process The Information Management Process The CRM Performance Assessment Process Organising forCRM Implementation Chapter references CRM reading list as mentioned in this paper