Journal Article10.2307/4345860
Classical Rhetoric for the Modern Student
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About: This article is published in Classical World. The article was published on 01 Jan 1966.
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Citations
The Figures of Speech, Ethos, and Aristotle: Notes Toward a Rhetoric of Business Communication
TL;DR: In this paper, business communication takes its rightful place beside judicial, deliberative, and epideictic rhetoric, leading the authors to sketch an outline of this fourth, modern kind of rhetoric from an Aristotelian perspective.
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EVALUATING JOURNALISM: Towards an assessment framework for the practice of journalism
TL;DR: In this article, the utility of those streams of work for evaluating the practice of journalism and building on the classical study of rhetoric, a new assessment framework is proposed to distinguish clearly the disciplines involved in quality reporting from the universal capacity for conveying facts and opinions.
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A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
TL;DR: This paper examined the effect of repetition on ads containing two types of rhetorical figures: easy-tounderstand rhymes and challenging puns, and found that high levels of repetition may not be necessary when ad headlines contain such rhetorical figures, even under conditions where subjects are not directed to process the ads.
52
Democracy and New Communication Technologies
Teresa M. Harrison,Lisa Falvey +1 more
TL;DR: In this paper, the authors assess the literature addressing the relationship between communication technology and democracy in the context of new communication technologies and explore the way that causal claims have been conceptualized and go on to consider 5 root theses that represent the major currents of thought that flow through this literature.
52
Attitudes toward imitation: Classical culture and the modern temper
TL;DR: In this article, Attitudes toward imitation: Classical culture and the modern temper are discussed. But they focus on imitation in the context of imitation-theoretic languages. And they do not consider imitation in Rhetoric.
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