Journal Article10.2753/JEC1086-4415150204
Building Consumer-to-Consumer Trust in E-Finance Marketplaces: An Empirical Analysis
Martina E. Greiner,Hui Wang +1 more
202
TL;DR: The results support the importance of the central route (economic status) as the major driver for bidding behavior and of peripheral cues (social capital and listing quality) as trust-building mechanisms that influence trust behavior that will help on-line marketplace providers to build successful P2P lending marketplaces.
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Abstract: People-to-people (P2P) lending, a specialized consumer-to-consumer e-commerce model, facilitates borrowing and lending between individuals in on-line marketplaces. On-line market exchanges are usually characterized by uncertainty and risk. Since trust-building mechanisms and establishing trust can reduce the uncertainty arising from information asymmetries in exchange transactions, trust-building mechanisms are crucial to the prosperity of on-line marketplaces. Based on the elaboration likelihood model (ELM), which explains attitudinal change, trust-building mechanisms for P2P lending marketplaces are investigated empirically and tested. The study uses data collected from Prosper, the largest U. S. P2P lending marketplace. The results support the importance of the central route (economic status) as the major driver for bidding behavior and of peripheral cues (social capital and listing quality) as trust-building mechanisms that influence trust behavior. These findings will help on-line marketplace providers to build successful P2P lending marketplaces.
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Citations
Power versus trust – what matters more in collaborative consumption?
TL;DR: In this paper, the authors investigate possible mechanisms to prevent undesirable customers in collaborative consumption, such as car sharing, which must be regulated by service providers (companies, peers and self-regulating communities).
Trust and Team Performance in Human–Autonomy Teaming
TL;DR: In this paper, a Wizard of Oz approach was used to simulate an autonomous agent team membe... and found that trust is important for team performance, and that trust in human-autonomy teams is correlated with team performance.
68
Exploring the critical factors influencing online lending intentions
TL;DR: Wang et al. as mentioned in this paper used PPDai.com as a research object to study the leading factors that affect lenders' loan trust and perception of information asymmetry, and they also studied the impacts of these factors on lending intention.
Factors affecting platform default risk in online peer-to-peer (P2P) lending business: an empirical study using Chinese online P2P platform data
Yeujun Yoon,Yu Li,Yan Feng +2 more
TL;DR: This study investigates the factors affecting platform default risk by employing the Chinese online P2P platform data and finds significant evidence that severe competition among platforms can increase risky behaviors of platforms by allowing riskier borrowers into the system.
50
A process model on P2P lending
TL;DR: In this article, the authors focus on the P2P lending process model and provide a comparative analysis comparing with traditional bank loan process and reveal that the information flow in peer-to-peer lending is more frequent and transparent.
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