Journal Article10.1016/J.JRETAI.2004.10.007
Building and sustaining profitable customer loyalty for the 21st century
Vikas Kumar,Denish Shah +1 more
744
TL;DR: In this article, a conceptual framework for building and sustaining loyalty and profitability simultaneously at individual customer level is proposed, where a two-tiered rewards structure is presented as a means for marketers to operationalize the framework.
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About: This article is published in Journal of Retailing. The article was published on 01 Jan 2004. The article focuses on the topics: Loyalty business model & Customer retention.
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Citations
Reward Redemption Behaviour in Retail Loyalty Schemes
Andrew Smith,Leigh Sparks +1 more
TL;DR: In this paper, a taxonomy of reward redemption behavior, including non-redemption, is provided for retailer loyalty schemes, and the implications for loyalty scheme management and research into loyalty schemes are identified.
The drivers of consumer value in the ECR Category Management model
TL;DR: In this article, the proposed structure and contents of a frequently discussed Category Management (CM) model in the Efficient Consumer Response (ECR) context are evaluated. But the results from an exploratory factor analysis and subsequent multiple regression analyses show that the investigated CM model needs to be amended by personnel and point-of-sale aspects as they affect Consumer Value significantly.
Determinants of customer loyalty in online group-buying: the self-regulation mechanism
TL;DR: Based on self-regulation mechanism, the authors integrates the perspectives of expectation-confirmation model, fairness, service quality, and commitment to develop a theoretical model to exa....
Factors that influence manufacturer and store brand behavioral loyalty
TL;DR: This article examined the factors that are linked to consumer goods brands having unusually high or low behavioral loyalty, after controlling for the association between brand size and loyalty that occurs due to the double jeopardy effect.
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