Journal Article10.1016/J.JRETAI.2004.10.007
Building and sustaining profitable customer loyalty for the 21st century
Vikas Kumar,Denish Shah +1 more
744
TL;DR: In this article, a conceptual framework for building and sustaining loyalty and profitability simultaneously at individual customer level is proposed, where a two-tiered rewards structure is presented as a means for marketers to operationalize the framework.
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About: This article is published in Journal of Retailing. The article was published on 01 Jan 2004. The article focuses on the topics: Loyalty business model & Customer retention.
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Citations
•Proceedings Article
The impact of trust and interactivity on intensifying customer loyalty for crm
Alireza Faed,Afsaneh Ashouri,Chen Wu +2 more
- 01 Jan 2010
TL;DR: A conceptual framework to support Internet-CRM in order to optimize CRM system and strategies by increasing the levels of value proposition, brand credibility, interactivity and trust is proposed.
Electronic Word of Mouth and Brand Image on Customer Decisions
TL;DR: In this article , the authors examined the effect of Electronic Word of Mouth and Brand Image on Customer Decisions in a 50star hotel in West Sumatra with 150 respondents processed using the SEM-PLS approach.
Integration des Cradle-to-Cradle-Ansatzes in die Marketingkonzeption
Mara Brinkmann,Christoph Willers +1 more
- 01 Jan 2017
TL;DR: In this paper, a beitrag zeigt auf, wie marketing zu einem verstarkten Bewusstsein fur Cradle-to-Cradle-Aktivitaten (C2C) beim Endverbraucher beitragen kann.
Investigating customer loyalty programmes: Evolving to true customer loyalty
William John Gronow Davis
- 01 Dec 2011
TL;DR: In this article, the authors investigated the views, attitudes, beliefs and perceptions of consumers partaking in customer loyalty programs and concluded that customer loyalty programmes are not shifting attitudes that lead to ongoing behavioral change such as motivating multiple purchases.
•Dissertation
The effectiveness of a loyalty programme at a leading casino in KwaZulu-Natal.
Levashni. Moodley
- 01 Jan 2013
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